Sarah Baker Perfumes
Sarah Baker Perfumes is an award-winning niche fragrance brand based in London, selling online and through select retail locations worldwide. The founder and CEO is also an internationally exhibited contemporary artist, so brand identity, product launches, and trade exhibits regularly cross the line between art and commerce.
I'm the brand's sole data and reporting lead, which in practice means I'm the person who makes the numbers make sense. When I came on, the sales data lived across three platforms — Xero, Shopify, and Wix — with duplicate records, date-format errors, and channel data that didn't match up. I designed a master data architecture that resolved those issues and built a standardized reporting suite covering SKU performance, sell-through, channel mix, and regional revenue across 67 wholesale accounts in 7 regions and 4 direct-to-consumer markets.
Month to month, I manage product metadata and SKU schema across all channels, run data reconciliation with currency conversion and multi-source validation, and put together the executive presentations and financial projections that inform the brand's growth strategy — including its U.S. market expansion.
