Baroness for Versace

Baroness was Versace's 2019 Holiday Saga campaign — a collaboration between the fashion house and London-based multimedia artist Sarah Baker. Inspired by vintage romance novels, the project spanned a 152-page limited edition hardcover book (with Donatella Versace as guest editor), a six-episode video saga starring Helena Christensen, an original song, and the holiday fashion campaign itself. It was covered by W Magazine, WWD, Vogue Paris, and Vanity Fair Italy.

Sarah Baker hired me as writer, editor, and artist advisor. On the editorial side, I contributed to the narrative and creative work on the hardcover book and its corresponding social media content. On the business side, I advised the artist on contracts, appearances, and budget.

Press

• Versace Debuts Its Own Bite-Sized Soap Opera with Donatella and Helena Christensen (W Magazine, 11/18/19)

• Donatella Versace Collaborates With Artist Sarah Baker for British Magazine Baroness (WWD, 11/15/19)

• Dynastie mood : cette icône de la mode signe une collection eighties qu'on veut pour Noël (Vogue Paris, 11/15/19)

• Il Natale (a tinte noir) a casa Versace (Vanity Fair Italy, 11/18/19)

ROLE

Writer, Editor, and Artist Advisory

CLIENT

Sarah Baker for Versace

DATES

2019

LINKS

• Artist's Website

• Director's Cut for Versace

• Baroness by Sarah Baker for Versace (Edited by Donatella Versace)

• “Spritz Me with Your Love” on iTunes